Our capabilities :
- Start-to-finish project management services
- Any or all aspects of marketing research
- Proposals and Request for proposals
- Team leader and facilitator
- Analysis, writing and editing
- Executive and one-on-one interviews
- Oversight and negotiation
- Assessments: Business, Branding, Marketing
- Experienced and professional
Consulting:
- Business and marketing support
- Proposals|articles online or in publications
Methodologies employed include:
- Surveys: phone|online|other
- Qualitative: 1-on-1s|focus groups|intercepts
Project management services:
- Needs analysis|objective setting|study design
- Discussion guides|questionnaires
- Data collection|data analysis and evaluation
- Report writing|presentations|debriefings
- Secondary research|website analysis
Areas of expertise include:
- Positioning |Naming |Marketing communications
- Brand identity|Corporate image|Concept testing
- Niche market segments|Promotion|Public relations
Experience with:
- Museum visitorship|Health and fitness|Hospitality
- Technology|Telecommunications|Convergence and high tech
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