About Us

Lovenhart Research & Consulting (LRC) was established by Pat Lovenhart in 2001.  The firm is located in Santa Fe, New Mexico.


Pat Lovenhart is a marketing and communications professional. She founded LRC to utilize her knowledge and skills in managing both qualitative and quantitative research projects, proposal creation and evaluation, and social media support for clients. 

Lovenhart’s marketing research experience includes consumer, business-to-business, member, and employee marketing research. She is adept at conducting primary research within the U.S. and internationally and also has experience conducting secondary research.  

Pat relocated to New Mexico from the Washington, DC region where she was also an adjunct instructor in Georgetown University’s Marketing Certification program and at American University, Johns Hopkins University in Baltimore, and George Mason University.  She was President of the American Marketing Association DC Chapter (AMA-DC), and on the board of various organizations, including 40Plus of Greater Washington and the Association for Women in Communications (AWC-DC).


On an annual basis, Lovenhart participates in Grant Reviews for the Department of Health & Human Services for various Office of Community Services programs.

Prior to freelancing, Pat was a Senior Analyst at Peter D. Hart Research Associates and a research project director at Lucent Technologies and at AT&T.

Pat holds an MBA in Marketing from Fairleigh Dickinson University.


She has published articles in the AMA-DC quarterly journal Insight, the AWC Matrix and AWC Intercom, fiftyandfurthermore.com, the Kenwood Park Citizens Association (KPCA) newsletter, and has been quoted in the Sunday Washington Post's feature articles in the Jobs section.

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